BREAKING NEWS: ‘Athleticon’ – the new event by Dwayne Johnson launched.
This is the big event that was discussed in much detail in the last couple of months.
The event is scheduled to take place 9-11 October, 2020.
The description of the event does not mention any major bodybuilding events that might compete with the Olympia Weekend. It was rumored that this event would take over the Olympia Weekend.
The event description:
Dwayne Johnson and Dany Garcia present ATHLETICON, a completely new experience designed to inspire your potential and ignite your passion. We’re bringing together the best of athletics, wellness and entertainment like you’ve never seen before. Join us in Atlanta in October 2020!
Fitness, wellness and entertainment are pillars of expression that fuel our focus and inspire our approach to the way we live our lives and run our businesses. Every day, we work to create experiences for our global audiences that will positively impact them and bring them enjoyment.
With ATHLETICON, we’re taking the decades of lessons we’ve learned along the way to build an awe-inspiring live event experience that brings together excitement, spectacle and a whole lot of fun to the very best of athletics, wellness and entertainment. Enjoy epic competitions, live performances and exclusive premieres. Explore innovations in nutrition and healthy living, and discover the future of sport tech and fitness gear — all in the way only we know how.
We invite you to Atlanta in October 2020 to help us create a new world that unleashes the full potential in all of us.